1. Purpose of this Notice

This notice describes how we collect and use personal data about you, in accordance with the General Data Protection Regulation (GDPR), the Data Protection Act(s) and any other national implementing laws, regulations and secondary legislation, as amended or updated from time to time, in the UK (‘Data Protection Legislation’).

Please read the following carefully to understand our practices regarding your personal data and how we will treat it.

2. About Us

Our website address is:

You can contact us by email

Our privacy and cookie policy is listed below and we ask that you take a minute to read and understand this information.

3. How we may collect your personal data

We obtain personal data about you, for example, when:

  • you place an order (including your name, billing address, delivery address, phone number, email);
  • you make a request for our products or services;
  • you contact us by email, telephone, post or social media (for example when you have a query about our products or services); or
  • from third parties and/or publicly available.
  • When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection. An anonymised string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: After approval of your comment, your profile picture is visible to the public in the context of your comment.

This information may be collected via our dedicated website or through 3rd party sites that we sell on such as, ALL by MAMA and Lobella Loves etc.

4. The kind of information we hold about you

The information we hold about you may include the following:

  • your personal details (such as your name, billing address, delivery address, phone number, email);
  • details of contact we have had with you in relation to the provision and/or fulfilment, or the proposed provision and/or fulfiment, of our services and/or products;
  • details of any services/products you have received from us;
  • our correspondence and communications with you;
  • information about any complaints and enquiries you make to us;
  • information from research, surveys, and marketing activities;
  • Information we receive from other sources, such as publicly available information.

The information is gathered solely to process your order and is stored on our internal order management system which is password protected and compliant with the GDPR.

Any financial information is handled by our payment service providers “PayPal”. Any payment placed online is encrypted and we do not have access to the card information.

We do not sell or rent this information to any other Company. If you have agreed we may periodically send promotional emails about new products, promotions, blog posts and events.

If you have ordered through a third party site please be sure to check their privacy policy.

5. How we use personal data we hold about you

We may process your personal data for purposes necessary for the provision of our services and/or the fulfilment of product orders, and to comply with our legal obligations.

We may process your personal data for the purposes of our own legitimate interests provided that those interests do not override any of your own interests, rights and freedoms which require the protection of personal data. This includes processing for marketing, business development, statistical and management purposes.

We may process your personal data for certain additional purposes with your consent, and in these limited circumstances where your consent is required for the processing of your personal data then you have the right to withdraw your consent to processing for such specific purposes.

Please note that we may process your personal data for more than one lawful basis depending on the specific purpose for which we are using your data.

Situations in which we will use your personal data:

We may use your personal data in order to:

  • carry out our obligations which will most usually be for the fulfilment of orders or the provision of our services;
  • provide you with information related to our products and services and our events and activities that you request from us or which we feel may interest you, provided you have consented to be contacted for such purposes;
  • seek your thoughts and opinions on the services we provide; and

In some circumstances we may anonymise or pseudonymise the personal data so that it can no longer be associated with you, in which case we may use it without further notice to you.

Visitor comments may be checked through an automated spam detection service.

If you refuse to provide us with certain information when requested, we may not be able to perform the contract we have entered into with you. Alternatively, we may be unable to comply with our legal or regulatory obligations.

We may also process your personal data without your knowledge or consent, in accordance with this notice, where we are legally required or permitted to do so.

Data retention:

We will only retain your personal data for as long as is necessary to fulfil the purposes for which it is collected.

When assessing what retention period is appropriate for your personal data, we take into consideration:

  • the requirements of our business and the services provided;
  • any statutory or legal obligations;
  • the purposes for which we originally collected the personal data;
  • the lawful grounds on which we based our processing;
  • the types of personal data we have collected;
  • the amount and categories of your personal data; and
  • whether the purpose of the processing could reasonably be fulfilled by other means.

Change of Purpose:

Where we need to use your personal data for another reason, other than for the purpose for which we collected it, we will only use your personal data where that reason is compatible with the original purpose.

Should it be necessary to use your personal data for a new purpose, we will notify you and communicate the legal basis which allows us to do so before starting any new processing.

6. Accessing your information

You have the right to request a copy of the information that we hold about you, in addition to requesting alterations to or deletion of your information.

To do this, we request you do so in writing by email to

When we receive any request to access, edit, or delete information, we will take reasonable steps to verify your identity before taking any action. This is important to safeguard your information.

If you want us to delete your information, we will also make you aware of any consequences of this action prior to any alteration or deletion. For example, this may limit the services and level of customer support that we can provide to you.

If you have an account on this site, or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognise and approve any follow-up comments automatically instead of holding them in a moderation queue.

For users that register on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.

7. Our Marketing Material

Customers have the option to receive emails periodically from THIS MAMA DOES. These emails may contain our latest promotional codes, blog posts, new product or event information. The information we collect for this purpose is your: Name and Email Address

You can opt out at any time by either emailing or using the unsubscribe button at the bottom of the email.

8. Cookies

In order to give you the best experience our site collects cookies. A cookie is a small data file which asks permission to be placed on your hard drive. They cannot harm your computer or store any personally identifiable information such as your name, address, payment details or contact details.

Cookies are essential to the effective operation of this website and to enable you to shop with us. You can block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies. However, if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of our site.

If you leave a comment on our site you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.

If you have an account and you log in to this site, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.

When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.

If you edit or publish an article, an additional cookie will be saved in your browser. This cookie includes no personal data and simply indicates the post ID of the article you just edited. It expires after 1 day.

If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracing your interaction with the embedded content if you have an account and are logged in to that website.

9. Contact Us

If you have any questions regarding this notice or if you would like to speak to us about the manner in which we process your personal data, please contact Christina Pickworth

You also have the right to make a complaint to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues, at any time. The ICO’s contact details are as follows:

Information Commissioner’s Office
Wycliffe House
Water Lane

Telephone – 0303 123 1113 (local rate) or 01625 545 745, Website –

We would, however, appreciate the chance to deal with your concerns before you approach the ICO so please contact us in the first instance.


Any changes we may make to our privacy notice in the future will be updated on our website.

This privacy notice was last updated on 24th May 2018.